Bally appoints Rhuigi Villaseñor as its new Creative Director

Bally, owned by JAB Holding Companyappointed Rhuigi Villaseñor as Creative Director. He will oversee the artistic direction across the brand. His first collection for Bally will debut for the Spring/Summer 2023 season. Born in Manila, Rhuigi Villaseñor, is founder, Ceo, and Creative Director of the brand Rhude since 2015.
 

He started his career in Los Angeles, and credits his passion for design and his understanding of garment construction to growing up with a mother who was a tailor and father who was an architect. A Filipino and American national, raised in several continents before emigrating to the U.S. at the age of nine, Villaseñor has been recognized as one of today’s most promising fashion talents. With a thriving business that includes ready-to-wear and accessories coveted by celebrities around the world, Villaseñor’s reach extends to a broad and diverse audience, amplified also through his lifestyle partnerships including homeware and automotive. Associated with his unique reinterpretation of the modern wardrobe, Villaseñor references American iconography with nostalgic reflections recalling his childhood observing an aspirational culture through a foreign lens, a visual narrative combining luxury techniques with streetwear elements. Villaseñor will be based between Los Angeles and Switzerland.

“Over the past three years - Nicolas Girotto, CEO of Bally, said - we have redefined our positioning, successfully consolidating the brand across product offering and customer touchpoints. This strong foundation, rooted in an embrace of our Swiss identity, enables us to progress on our ambitions. In this transformative moment, and having found the right champion in Rhuigi, we are ready to move Bally to the next level. I entrust Rhuigi, a talented visionary, to continue evolving the contemporary relevance of our brand and accelerate growth while preserving Bally’s core values. Having acutely followed Rhuigi’s ascent I am excited by how his natural creativity and energetic spirit have made him one of the industry’s greatest idea generators and community builders. Rhuigi’s deep understanding of Bally’s history coupled with a distinct appreciation of the Swiss lifestyle will be instrumental in ushering the brand into the future.”