FASHION/ LuisaViaRoma with Adidas for the launch of the new SL 72

Florence - On the winter edition of Pitti Uomo 2024, LuisaViaRoma and Adidas Originals celebrated the launch of the new iconic SL 72 trainer in the LuisaViaRoma store in Florence. 10 influencers were involved. The setting for this activity was the -1 floor of the LuisaViaRoma store, which hosted a specially created installation that can be visited during Pitti Uomo, from 9 to 12 January. The protagonists included many well-known faces among content creators, talents, tiktokers, and influencers: Mattia Stanga, Marta Losito, Ginevra Mavilla, Valentina Cabassi, Marta Sanchez, Korlan Madi, Victoria Stella, Ethan Lara, Gianmarco Rottaro and Martina Nermin De Pretto. The SL 72 by Adidas Originals is a contemporary take on the iconic trainer designed in 1972. (mem-lf-mm)