GOfit debuts in Italy: Torino is the first stop of a nation expansion in exclusive partnership with Technogym
GOfit, the leading fitness club group in Spain, announces its entry into the Italian market with its first centre in Torino, followed by new openings in Milan, Bologna, and other Italian cities. This ambitious expansion plan confirms GOfit's intention to bring its innovative model to Italy. Building on the success experienced in Spain, where GOfit has been using the Technogym Ecosystem for years, the group will also start a close exclusive collaboration with Technogym in Italy.
Technogym, the global reference Italian company in the fitness, sports, and wellness sector, will provide all GOfit centres with its connected ecosystem, which includes cutting-edge equipment in a seamless family feeling, the most advanced artificial intelligence-based technologies to ensure compelling, engaging, and personalized training experiences tailored to individual needs and goals.
Specifically, GOfit centres will offer a comprehensive Technogym wall-to-wall experience featuring Technogym Checkup. This new solution allows users to test their physical and cognitive parameters and prescribe personalized programs with the help of artificial intelligence. Additionally, Biocircuit, a cardio and strength product circuit based on AI, will automatically adjust to the size and workload of each individual user, and Mywellness Enterprise will integrate all Technogym Ecosystem services, from access to equipment to program delivery to tracking.
"Italy represents a strategic market for us, with increasing attention to health and wellness. We aim to offer a complete fitness experience based on a scientific approach and innovative programs. Our collaboration with Technogym allows us to ensure our centres' highest quality, design, and innovation," said Mario Barbosa, CEO of GOfit.
Nerio Alessandri, Founder and President of Technogym, also expressed enthusiasm for the partnership: "We are proud to continue, also in Italy, the collaboration with GOfit, a successful partnership built over the years in Spain. GOfit's arrival in our country will serve as a stimulus for the entire sector, promoting growth and increasing professionalism and quality in the fitness and wellness world."
GOfit stands out for its evidence-based approach, with training programs designed to improve the quality of life. Thanks to cutting-edge facilities, highly qualified instructors, and an inclusive environment, the company has revolutionized the fitness concept in Spain and is now preparing to bring this winning model to Italy. The first center in Torino, located within the fully renovated former Mercato dei Fiori, is expected to open by the end of summer. This will mark the beginning of an expansion that will bring the GOfit brand throughout Italy. Milan, Bologna, and other Italian cities will be the next stops on this growth journey.
