RETAIL/ Pricer Italy signs three-year framework agreement with Pinalli

(MEDIAMOLT), MILAN, July 22 – Pricer Italy, the local branch of the Swedish leader in electronic shelf labeling (ESL) systems, has signed a new three-year framework agreement with Pinalli, a prominent Italian beauty and cosmetics retail chain. The partnership includes the progressive implementation of Pricer’s smart ESL and in-store communication solutions across a significant portion of Pinalli's store network. The agreement aims to support Pinalli’s digital transformation strategy by enhancing operational efficiency and improving the customer experience. (MEDIAMOLT)