Devon&Devon strengthens its Far East strategy with Devon&Devon China

Devon&Devon has taken another step in its international expansion with the establishment of Devon&Devon China, a company focused on developing the brand’s presence in mainland China, Hong Kong and Macao. This move reflects the growing importance of Asian markets for high-end bathroom furnishings, especially in the residential and hospitality segments.

Founded in Florence in 1989, Devon&Devon has built its global position around a distinctive classic-contemporary design language, applied to collections for the premium and luxury segments. In the Far East, the brand has seen growing demand for its iconic Victorian-inspired cast iron bathtubs, as well as newer product lines made with White Tec Plus, a sustainable material certified Green Guard Gold.

The new company, based in Shanghai, will serve as a bridge between the Florence headquarters and the Chinese market, strengthening local presence and improving commercial and service capabilities. Devon&Devon China will support relationships with private clients, dealers, architectural practices and international contractors, focusing on high-end residential and contract projects.

According to the company, launching Devon&Devon China will enable a more direct market approach and support further growth across the Far East, reinforcing the brand’s position in a dynamic region for luxury interior and design-driven products.