Bolle, Paolini, Sabatini, and Furlani feature in Intesa Sanpaolo’s campaign for Milan Cortina 2026

Roberto Bolle, Jasmine Paolini, Ambra Sabatini, and Mattia Furlani are the faces of Intesa Sanpaolo’s new campaign for the Milan Cortina 2026 Olympic and Paralympic Winter Games, where the Group is the Banking Premium Partner. Developed by Accenture Song, the campaign highlights Italy’s passion for sport and reaffirms Intesa Sanpaolo’s commitment to the Olympic and Paralympic movements.  In this campaign, the four Intesa Sanpaolo ambassadors symbolically step aside to highlight Olympic and Paralympic athletes, applauding them from the stands and connecting past and present achievements in Italian sport.  

The campaign uses archive footage to revisit iconic Italian Winter Games victories, including Deborah Compagnoni at Albertville 1992, the speed skating “golden trio” Enrico Fabris, Matteo Anesi, and Ippolito Sanfratello, luge champion Armin Zöggeler, and cross-country skiers Manuela Di Centa and Stefania Belmondo. It also features other Italian medallists such as Silvio Fauner, Barbara Fusar Poli, Maurizio Margaglio, Francesca Procellato, Dalia Dameno, Gerda Weissensteiner, Jennifer Isacco, and Giorgio Di Centa.

As part of the cultural program, Gallerie d’Italia – Milan, Intesa Sanpaolo’s museum in Piazza Scala, will host a photography exhibition from the Publifoto Archive dedicated to the 1956 Winter Olympics in Cortina, curated by Aldo Grasso, starting 6 February.